Futures
Clara Whitfield
Naming things people have to say out loud
Role
Brand Strategist
Company
Common Good
Theme
Futures
About Clara
Clara Whitfield is Brand Strategist at Common Good. Over the last decade Clara has led teams shipping products used by millions of people, and writes regularly about the gap between how work is planned and how it actually gets done.
The talk
“Naming things people have to say out loud” is a forty-minute session in the Futures track. Expect real project files, the decisions that went wrong, and a short list of things you can try with your own team the following Monday.
Who it is for
Designers, engineers and product managers who work on the same product and want a shared way of talking about quality. No slides of logos, no frameworks with acronyms.
