Craft
Luca Ferrante
Motion as information
Role
Principal Designer
Company
Orbit
Theme
Craft
About Luca
Luca Ferrante is Principal Designer at Orbit. Over the last decade Luca has led teams shipping products used by millions of people, and writes regularly about the gap between how work is planned and how it actually gets done.
The talk
“Motion as information” is a forty-minute session in the Craft track. Expect real project files, the decisions that went wrong, and a short list of things you can try with your own team the following Monday.
Who it is for
Designers, engineers and product managers who work on the same product and want a shared way of talking about quality. No slides of logos, no frameworks with acronyms.
