Craft
Sofia Marin
A small studio's guide to big clients
Role
Founder
Company
Studio Marin
Theme
Craft
About Sofia
Sofia Marin is Founder at Studio Marin. Over the last decade Sofia has led teams shipping products used by millions of people, and writes regularly about the gap between how work is planned and how it actually gets done.
The talk
“A small studio’s guide to big clients” is a forty-minute session in the Craft track. Expect real project files, the decisions that went wrong, and a short list of things you can try with your own team the following Monday.
Who it is for
Designers, engineers and product managers who work on the same product and want a shared way of talking about quality. No slides of logos, no frameworks with acronyms.



