Craft
Tom Brandt
Prototyping with real data
Role
Creative Technologist
Company
Field Office
Theme
Craft
About Tom
Tom Brandt is Creative Technologist at Field Office. Over the last decade Tom has led teams shipping products used by millions of people, and writes regularly about the gap between how work is planned and how it actually gets done.
The talk
“Prototyping with real data” is a forty-minute session in the Craft track. Expect real project files, the decisions that went wrong, and a short list of things you can try with your own team the following Monday.
Who it is for
Designers, engineers and product managers who work on the same product and want a shared way of talking about quality. No slides of logos, no frameworks with acronyms.




